THE D.N.ABE’s TEST

Australia’s biggest bagel brand was releasing a new little-bit-French brioche bagel. And to launch them, we looked to see if there was a little bit of French in bagel-loving Aussies. Abe’s Bagels gave away tasting & DNA testing kits for Aussies to find out if they too were a little bit French, and if they were, they could lay their claim to a year’s free brioche bagels.

The earned campaign reached over 7.5 Million people, with 100% Positive Sentiment.